Employee Spotlight
“In our culture, we speak up, are bold and eager to learn from mistakes, and support each other in every aspect of doing the right thing. My commitment is to lead with full transparency, intentionality and listening, and bring in technical innovations to create meaningful customer experiences.”
President, Samsung Research America
History of Innovation
1988
PC, Monitor
1999
HDD
2002
DTV, Printer
2003
Adv. SW
2010
Modem (chip), UX, 5G
2012
Think Tank Team (TTT)
2013
Network, Multimedia
2015
Pay, Security
2016
Voice Assistant, Digital Health
2017
AI
2018
6G
2019
Robot
2020
On-Device AI
2021
3D Media
2022
Metaverse
2023
The Future and Beyond...
Making impact at every stage
Ideation
Our innovators at SRA are passionate about disrupting old ideas and ways of working to generate new futures and innovations that were once thought to be impossible.
Research
From the latest technology discoveries to new human behaviors and needs, we are continuously learning and exploring our constantly evolving world.
Prototyping
We make to learn at SRA. Prototyping is an essential tool that lowers risk and bridges the gap between an idea and reality. By bringing ideas into the real world, we are better able to learn, adapt, and tell better stories.
Commercialization
At SRA, our work doesn’t end at white papers and patents. We have the unique opportunity to see our ideas become reality and enter the global market.
Partnerships
We are constantly looking for partners to work with to solve complex problems. Together, we aim for thoughtful innovation, efficient processes, increased success, and improved communication.
Global R&D Collaboration
We lead projects and drive challenging activities while collaborating with various Samsung’s Global Research Centers (GRCs) for high value add & cost-effective execution.
