We inspire the world by combining experience, imagination and research to make innovative audio systems and intelligent visual display features. We research and develop intelligent screen features for Samsung’s Smart TV and B2B products and services and fuel science and art to make great sound.
OUR RESEARCH FOCUSES
How Our Research is Impacting Products
Multimedia
Introducing the Samsung Audio Lab with VP Allan Devantier
The Samsung Audio Lab has proven its ability to discern changes in the audio market and act upon them swiftly, as is demonstrated by the nature of its recent innovations. The Q-Symphony solution announced at this year’s CES enables a TV equipped with a Soundbar to provide surround sound that closely reproduces the spatial feeling of original sound fields. Devantier explains that Q-Symphony “uses the top-firing speakers in the TV to improve envelopment and immersion.”
Multimedia
Two Years On: How Samsung Has Brought Immersive Viewing Experiences to More Viewers with HDR10+
In 2017, Samsung Electronics introduced HDR10+, the latest and most advanced high dynamic range (HDR) technology yet that provides a truly immersive viewing experience thanks to its dynamic tone mapping and enhanced intrinsic dynamic range that allows TVs to faithfully reproduce the intended HDR appearance of the master.
Multimedia
Samsung Redefines the Movie Theater Experience with new Onyx Cinema LED Screen
Industry’s First DCI-Certified Cinema Display Amplifies Audience Immersion through True Black Color and Detail-Rich Picture Quality
Multimedia
Where does great sound content begin?
Inside its purpose-built Californian facility, Samsung Audio Lab is working hard to make sound simple.