Multimedia

Optimizing the audio and visual experience

We inspire the world by combining experience, imagination and research to make innovative audio systems and intelligent visual display features. We research and develop intelligent screen features for Samsung’s Smart TV and B2B products and services and fuel science and art to make great sound.

OUR RESEARCH FOCUSES

Digital Signal Processing

Non-Linear System Modeling, Apparent Auditory Image Relocation, Beam Forming, and Sound Field Management.

Digital Signal Processing

Non-Linear System Modeling, Apparent Auditory Image Relocation, Beam Forming, and Sound Field Management.

Electrical Engineering Research

Push the boundaries with High Efficiency Amplifiers and Power Supplies.

Electrical Engineering Research

Push the boundaries with High Efficiency Amplifiers and Power Supplies.

Mechanical Engineering Research

Exploring Metamaterials, Waveguides and Multi-Physics Computer Modeling.

Mechanical Engineering Research

Exploring Metamaterials, Waveguides and Multi-Physics Computer Modeling.

Psychoacoustic Research

Uncover the truth using Blind Preference Testing on Sound Quality and Spatial Audio.

Psychoacoustic Research

Uncover the truth using Blind Preference Testing on Sound Quality and Spatial Audio.

Transducer Research

Generate industry-leading sound through Materials, Components and Methods Research.

Transducer Research

Generate industry-leading sound through Materials, Components and Methods Research.

User Modeling

Understand our users’ preferences and build profiles using Machine Learning technology.

TV User Modeling

Understand our users’ preferences and build profiles using Machine Learning technology.

Content Knowledge Graph

Gather video-related content data to build our proprietary knowledge graph.

Content Knowledge Graph

Gather video-related content data to build our proprietary knowledge graph.

Recommendation Engine

Develop recommendation systems and algorithms to enrich the viewing experience.

Recommendation Engine

Develop recommendation systems and algorithms to enrich the viewing experience.

How Our Research is Impacting Products

Multimedia

Slim Yet Powerful – Samsung Soundbar Sound+

The Soundbar Sound+, Samsung’s first soundbar to embed the subwoofer directly into the compact body, enters the soundbar market as the most complete all-in-one model when considering its combination of price, design and audio performance.

Devices

Samsung flagship TVs and displays

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Multimedia

Samsung Redefines the Movie Theater Experience with new Onyx Cinema LED Screen

Industry’s First DCI-Certified Cinema Display Amplifies Audience Immersion through True Black Color and Detail-Rich Picture Quality

Devices

Samsung Visual Displays

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Multimedia

Where does great sound content begin?

Inside its purpose-built Californian facility, Samsung Audio Lab is working hard to make sound simple.

Devices

Samsung speakers and sound bars

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Shape the Future with Samsung Research America

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